The concept for Sounds Good Corporation was established by
Gregory Brett and Robin McCune,
seasoned veterans of the retail consumer electronics industry.
Early in their consumer electronics careers, Greg and Robin recognized a crucial
disconnect between retail sales, installation, and service. Technology, product
availability, and consumer demand were indeed evolving. Yet, highly-skilled
sales, support, installation, and integration teams at the retail level were
virtually non-existent. Consumers did their homework to know which products to
buy – and ended up smarter than the average sales associate in the retail store.
Inevitable frustration was brewing on the part of the consumer as well as the
retailers whose end goal was certainly repeat business and happy customers.
In 2002, Greg and Robin put their heads together and came up with an idea.
What if there was a company that handled highly skilled and personable
direct-to-the-consumer installs and service support? And what if this
company also became an invaluable friend to retailers, large and small, by
offering expert consumer electronics installation service, support, and solution
selling as a third-party contractor? Sounds good, you say? Exactly.
From humble beginnings and the entrepreneurial spirit of its founders, Sounds
Good Corporation continues to experience exponential annual growth. The
company has developed a unique and successful business model based on three core
market segments best embodied by the mantra of “Learn it. Do it. Teach it.”
“Learn it” reflects Sounds Good’s innovation team that remains abreast of the
latest home and office automation technologies, new ways to solve design and
integration issues, and how it all fits together for maximum compatibility,
performance and guaranteed ease of use.
“Do it” represents the company’s volume-based business. This involves both
commercial and residential customers served by an integration team of CEDIA-certified
installers who specialize in technology solutions and unmatched service. From
the start, founders Greg and Robin recognized an opportunity to pursue the
enormous middle income market segment that wants a range of technology options
within their budget.
“Teach it” is the organization’s business consulting model geared to retailers
large and small. The founders’ extensive consumer electronics retail
background revealed what retailers do well. The founders’ engineering and
technology background enable the company to identify the best integration
strategies. Sounds Good knows a retailer’s customer is looking for solutions
whereas retailers simply sell a box. The company works with retailers on
repeatable, scalable integration, installation, and solution selling protocols
that result in increased sales and an ever deepening customer loyalty.
The bottom line is that smart homes will no longer be only for the rich and
famous. As home automation technology evolves and prices become
competitive, customers will look to introduce energy saving automation
innovations that will enhance comfort, health and welfare, and
convenience. Retailers will look for ways to keep their customers happy and
returning for more. Sounds Good Corporation is, and will continue to be,
the lifestyle technology integration company that makes technology simple.